Lee Kuan Yew, the Master of the 36 Ancient Chinese Strategies for Notable Cause

Post by Lan Bercu on 23 March, 2015

In 1995, my first business trip to Singapore was an eye-opening experience. Singapore was just over an hour- flight away from Vietnam, but it was already a highly developed, economically dynamic country. In 1965, Singapore declared its independence from Malaysia. In the same year, Great Britain was in the process of withdrawing from its colonies east of the Suez Canal, and in January 1968, it announced its official withdrawal from Singapore. Singapore needed to learn to survive on its own without any British military support.

Out-think and Outperform Your Competition. The 36 Stratagems: 8 Principles

Post by Lan Bercu on 04 February, 2015


The 36 Stratagems revolve on how to navigate and conquer in ever-changing situations, how to win with limited resources, how to make the best of what you have. In today’s fast-breaking business environment, where we strive to expand market share, increase market segment and sales growth, never before have the 36 stratagems been more timely and relevant. They all boil down to 8 main principles:

Whole Foods Market Captures Multicultural and Healthy Eating Trends

Post by Lan Bercu on 15 January, 2015


This winter, I have been craving toasted garlic and butter naan bread dipped in fiery Indian chicken curry, and a steamy bowl of lentil sambar. I figured my family would enjoy a homemade Indian dinner yet the closest Indian store was a discouraging 40 minutes away. Instantaneously from my phone, I found out that I could go to Whole Foods, which is 5 minutes from my house to get the ingredients to prepare an Indian dinner.

Using Big Data as a Spy for Modern Business

Post by Lan Bercu on 10 December, 2014

I have been thinking about buying a new set of furniture, so I’ve been looking at different models and comparing prices online. Moments after beginning my search, I receive an e-mail from Amazon.com with an offer on some particular furniture that is similar to what I have been looking for. 

Yum! Brands Resurrects Its Soul in Asia

Post by Lan Bercu on 15 October, 2014

After delivering a seminar in Beijing, I took a quick walk from the Hilton Hotel to Pizza Hut, expecting to get a slice of pizza fast so that I could go back to my hotel room and catch up with work. Surprisingly, I was greeted by a nicely dressed hostess who signaled me to wait in the waiting room. Twenty-five minutes later, I was ushered upstairs to an immaculate, stylish dining area the equal of any well-appointed, jam-packed fusion restaurant in San Jose.